If you want to grow your business the strategies outlined here will help you get more new customers quickly. Building your own lead generation system is the best way to gain new customers every month. Leads are vital and the importance of having a constant source of new customer enquiries will only increase over time. Here are some proven methods to generate new customers:
The best customers frequently come through word of mouth referrals via existing customers. If you have satisfied customers chances are they will have shared their journey with friends and family and will recommend your services. These new customers are ideal as they are actively interested in your services and already know the benefits, effectively they are pre-sold. The downside is that word of mouth referrals grow organically and are generally slow to build, and operate on a one to one basis. To increase word of mouth referrals you can implement “one to many” strategies like online reviews.
Multiplying Customer Referrals
Online reviews are a “one to many” method of multiplying referrals from existing customers. This works because an online review can be read many times by many people. Reviews can be on Google, Facebook, Trustpilot and a website. Reviews will also have a star rating of up to five stars. To collect new reviews – businesses can set up a process which asks customers for feedback – especially customers who are very satisfied. Google is the recommended place to post reviews as new customers will be searching via Google. Reviews and star ratings can then be seen on Google search and Google Maps at the time when they are searching for products or services in their location.
Google search PPC is the best paid advertising method to attract new customers every month. Search marketing works by targeting potential customers at the time when they are searching for services. Therefore they are already interested and have a need for the product or service. Other forms of advertising will be seen by people who have a need or do not have a need or desire for the product or service. The Google Ads platform is the largest PPC service and has the potential to deliver customer enquiries when used correctly. Search Engine Optimisation or SEO takes a long time to generate enquiries, often taking between three and six months to reach page one, and some sectors are have very high competition levels. We recommend focusing on paid advertising, or combining SEO with paid advertising in order to generate new customers at the outset.
Highlight The Advantages
It’s a good idea to highlight the benefits of of your product or service, especially the lifestyle benefits.
What extras could your business offer? For example free or discounted add ons or upsells for related products or services. These can add more value and increase profits and customer value at the same time.
Offer Full Packages
Offering clear and comprehensive packages is transparent and helpful to customers. This can be a full service price for example.
Make Services More Accessible
The price of some services can be a block as a one time payment, but is more accessible as a payment plan.
Social media advertising is classed as interruption advertising because you are trying to attract attention while people are on their social media channels. Facebook, Instagram and YouTube are the main platforms. Advertising costs are low compared to search costs, however the lead quality and conversion is also lower. It may be necessary to generate a lot of enquiries to get an actual customer via social media. A strong presence is an asset though and can be an organic way to generate enquiries without paying for advertising on social media. Social media has also boosted demand for certain products and services.
Lead Follow Up
Following up with leads is vital, in order to schedule appointments and answer questions. This can be manual and automated at the same time. A comprehensive lead generation process can include phone, SMS and email follow up.
What is your USP? What makes you unique, this can help you attract more customers as some customers consider services as a universal that will be the same wherever they go, the leading companies in a given location will have clear USP.
Get More Site Referrals
Get more referrals via local directories, industry sites and other listings. Ensure your company details are up to date and include relevant links. Include reviews, images and videos where possible.