Advertising is vital for businesses who want to grow their customer base. Referrals and word of mouth referrals can be slow and limited, so it’s important for a business to run advertising campaigns in order to get new customers.
This can be for general services or specific products or services. How fast could you grow your business with an extra 50 or 100 plus new customers each month?
Paid advertising enables businesses to reach new customers who are searching for a product or service. Advertising is a specialised area and should be outsourced for the best possible results in terms or gaining as many ideal customers as possible, while reducing or eliminating wasted ad spend.
Advertising should ideally be outsourced to a specialised advertising agency for the best results rather than being managed within the business. A specialist ad agency will know what works and be working with other similar businesses in other locations, and would be in a position to set up high performing campaigns to meet business growth objectives.
This will also save time and enable staff to focus on serving customers. Agencies provide full paid advertising solutions along with performance driven real time reporting so you can see results trends and opportunities. Who are your ideal customers? Do you want to focus on any particular products or services?
Paid advertising can be an expensive way to grow your practice, and must be done correctly in order to be successful. There are a multitude of advertising platforms and hundreds of ways to waste ad spend, in fact more than 60% of ad spend is wasted, in that the ad spend does not result in new customers. This is further compounded by an opportunity cost, and wasted market share as customers may turn to another company with a greater visibility and more effective advertising strategy.
Advertising platforms include Google search, display and maps, Facebook, Instagram, YouTube, Bing, directories, and more, in addition to local and offline advertising channels. How are you reaching new customers?